Is Best Buy being objective when it comes to Apple products marketing strategies
Posted on April 7th, 2008 in General |
I don’t know about you, but when I am looking to buy a product, I look at some of the leading vendor shoppers. This weekend while browsing Best Buy’s shopper I looked at the portable computers (laptops) section and noticed that all their laptops where below $1,000 . Starting with a $449.00 laptop all the way through an $849.00 Toshiba laptop. Then at the bottom right corner, there is an Apple product, a Macbook Pro starting at almost $2,000.
Do you see anything wrong with this picture? For a new customer, looking at their different portable computers, the difference in price between a $449 and an almost $2,000 laptop is, and should be enough for not even looking at the Apple products. I think it just sends the wrong message. How come, they did not show the $1099 Macbook model?
Just saying…